In order to enable our colleagues to work correctly the UIPRE has set up the following ethical rules. The Members have committed themselves to follow those rules. The rules follow in most parts those set up by committees of publishers and public relation companies and various associations of journalists.    
General  
  With these rules UIPRE members who want to secure that their work complies with the ethics of their profession are provided with guidelines for their daily work.
Publishers, editors and journalists influence the build-up of public opinion.They only canfulfill their jounalistic task if they have their readers™confidence. Such confidence, however, can only by created and maintained if there are no disguised economically influenced remarks in the editorial parts of a publication. Therefore, the ever present rule has to be that never the text of a journal may be a reward for paid advertisements.
In general all UIPRE members will agree that first they have an obligation against their readers and nobody else. Publisher may pay wages and royalties. They can, however, spread only what is paid for by the reader. And the reader is the one who in the end creates the turnover of advertisements. If the reader is irritated by incorrect jounalism he will stop paying. In the long run then the customers for inserts will stay away as well. UIPRE members will, therefore, refrain from any superlatives and exaggerations and they will beware of any mixing of neutral text and public relations. Their reports about companies and products will contain nothing else but unbiased information. Special rules are formulated as follows. 		 
Reports from Fairs  
  Reports from fairs shall reflect the personal opinion of the writer whereby he may also follow judgements of other specialists. Reports of the Fairs Organization and of the exhibiting companies may only serve as guideline. They do not contain descriptions of a single product or pr-descriptions of products or stands.
News Products
  New products are those of importance to the reader which have not yet been described in the journal. The manufacturer or its representative may be given. Company name, brand and price of inventions may be given in case it is of importance for the specialist community.    
Tests and Recommendations  
  It is not allowed to give sources of supply in columns as «Questions and Answers» or «Questionmark» or «Questions from Readers». Recommendations to buy certain products are not allowed. Allowed are the usual tests of technical products which follow generally accepted guidelines to ensure objectivity. It shall be prohibited to influence the reader by a subjective judgement.  
News from Economy
  It is allowed to report about the general development of industry, trade and technics within economics news as long as there is no pr for a special company. Reports which are paid for are not allowed in the text. Trade news, legal forms and settlements, filing and allowance of patents, rewards may comprise only the facts no evaluation.    
Figures and Legends  
  Figures and text in figures may only contain the name of the manufacturer if something new is shown which is of public or special interest. Figures delivered by the manufacturer have to quote the source. PR figures showing the name of the manufacturer or brand in big size do not belong into the editorial part.
Personalities
  Notes about anniversaries, famous persons of economy, meritious members of companies may be published as well as descriptions of the life of famous people or of companies if there is a public event to justify it. Such descriptions must, however, be free of any pr.    
Reports from Company Members  
  Reports from members of companies may state the company's name only as a footnote.  
Announcements
  Announcements of public authorities, corporations and guilds belong to the advertisements. It is, however, allowed to refer to them in the text. A prediscussion of events is allowed as long as it does not include any commercial details. Programmes of events may be printed in the text. Oral reports by company members about their products may not contain names of companies and brands in the text.    
Book Reviews  
  The flyers provided by the publisher may only serve as assistance for reviews of books and discs. Image, brochures, catalogues and other press releases of economic companies may not be reviewed.
Copyright
  To observe the rules of copyright also belongs to the ethical rules of journalists. To take over inserts and explanatory text from one contribution to another without asking the original author is prohibited. In case the right for quotation has been guaranteed by the original author the source has to be quoted.
This point of view complies with the copyright convention of most countries according to wihch literary, artistic and scientific works of technical contents as there are diagrammes, plans, maps, tables, sketches, and stereoscopics are protected from being copied, plagiated or published unallowed. The copyright also comprises explanatory texts. An author who uses the formulation, didactics or method of an author in unchanged or only slightly changed form in order to explain the same technical of scientific contents violates the copyright. Quotations of works which underly the copyright giving the source correctly are allowed to a certain extent.